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Yahoo! has acquired US app measurement and advertising platform Flurry, in line with its declared intention to build and support 'useful, inspiring, and beautiful' mobile apps and monetization solutions. Financial terms of the deal were not disclosed. More
Mobile ad targeting specialist Flurry has partnered with Research Now to build a panel and behavioural data set on mobile consumers, through which marketers will be able to target defined audiences. More
US app measurement and advertising platform Flurry has raised $12.5m in new funding, bringing the total raised to date to $62.5m. More
App measurement and advertising platform Flurry is to make its Flurry Analytics service available for apps and mobile-optimized web sites, in the next few weeks. More
App measurement and advertising platform Flurry has added two new analytics services to its portfolio. User Acquisition Analytics, available now, helps track the effectiveness of acquisition campaigns, while Crash Analytics, still in beta, helps developers improve app quality and reliability. More
Los Angeles-based app developer 24x7digital has been accused of collecting personal information from children and passing it to a third-party company without parental consent. New Jersey Attorney General Jeffrey Chiesa filed a suit this week alleging a breach of the country's COPPA laws. More
US-based mobile app analytics provider Flurry has added advanced audience segmentation and demographics estimates to its free Flurry Analytics service. The upgrade will allow targeting by location, age, gender, app category interests and usage. More
US-based mobile app analytics provider Flurry has launched in Europe with the appointment of former Amazon/Yahoo! exec Richard Firminger as European MD. More
In the US, mobile app analytics provider Flurry has closed a $15m Series C round of financing, which it will use to expand its Flurry Analytics and AppCircle services across the top mobile application platforms, including iOS and Android. More
In the US, mobile application analytics firm Flurry has closed a $7m third round of financing, which it says it will use to 'aggressively' build out new services that increase app developer revenue, hire new employees and scale its infrastructure. More
Online measurement firm comScore has partnered with smartphone application analytics specialists Flurry, to offer 'more accurate' information about the ways users interact with their applications and devices. More
In the US, smartphone application analytics specialists Flurry and Pinch Media have merged their operations, which track iPhone and Android use. Terms were not disclosed. More
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