YouGov Opens Manchester office

Online specialist YouGov has opened an office in Manchester, to support its customer base in the north of England and Scotland.

Founded in 2000 by Stephan Shakespeare and Nadhim Zahawi - now a Conservative MP - YouGov has 31 offices in 21 countries covering the USA, UK, France, Germany, the Nordics, the Middle East and Asia. Its core offering of opinion data is derived from a panel of five million people worldwide; while its suite of syndicated, proprietary data products includes daily brand perception tracker BrandIndex, and planning and segmentation tool YouGov Profiles. It also offers an omnibus and qual and quant custom research.

The new Manchester office is based in Hardman Square, Spinningfields. UK General Manager Ben Leet comments: 'So many of the UK's biggest brands are based outside of the south east and our decision to open a Manchester satellite office is recognition of the growing demand for YouGov's data products and services across the country. Having a hub in the heart of the north means we can provide even better on the ground customer support'.

Web site: www.yougov.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.