In the US, MR and data firm LRW has launched a practice to provide analytics, modeling and consulting services for clients looking for a deeper understanding of how consumers live their digital lives.
Launched in 1973, LRW advises brands on issues of strategy, branding, communications, innovation, product development and customer experience. Group companies include LRW, Kelton Global, ISA, LRWTonic, LRWMotiveQuest, Strativity and icanmakeitbetter.
The new LRW Digital Analytics practice, led by SVP and General Manager Josh Verseput (pictured), brings together multiple data streams with the group's marketing, data and behavioral science capabilities. Outputs include predictive analytics, digital go-to-market strategies, engagement programs, ad effectiveness measurement and activation capabilities, and the new team will be focused around three analytics disciplines: media, digital behavior, and audience.
Commenting on the launch, Verseput said: 'Our passion is to empower clients with the best possible understanding of how consumer attitudes are shaped and influenced by digital touchpoints. LRW's Digital Analytics practice will help them capitalize on the ongoing data explosion by pairing insights with LRW's unique business frameworks and proprietary models'.
Web site: www.lrwonline.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas.