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Recent News Items for...
Data Mining, Text Analysis, BI and Big Data
New London Hub for WPP
1/12/25
WPP has officially opened a third London 'campus' office, in a building formerly the headquarters of the Financial Times, One Southwark Bridge. With around 3,000 occupants, the office will provide a central hub for WPP Media and its brands Choreograph, EssenceMediacom and Wavemaker. More.
Funds for AI Search Ranking Firm Ranketta
1/12/25
Czech company Ranketta, which tracks the ranking of brands and products in AI search results and advises clients on improving them, has secured EUR 1 million in pre-seed funding. The money will allow it to enter the US market, extend integrations with Shopify, and recruit for engineering, product and sales roles. More.
Acquisition Boosts Zeta Loyalty and Engagement Offer
27/11/25
In New York, data firm Zeta Global has completed the acquisition of the enterprise software business of Marigold, for a total maximum consideration of $325m. The buy enlarges its global footprint and strengthens the Zeta Marketing Platform, including loyalty, omni-channel engagement and personalization tools. More.
MRT is sponsored by:
Trade Associations - Data Mining, Text Analysis, BI and Big Data
Plus Guidelines and Standards
ASC (The Association for Survey Computing)
The ASC is closely linked with the Market Research Society and the Royal Statistical Society. It is the world’s leading society for the advancement of knowledge in software and technology for research surveys and statistics. Web site: www.asc.org.uk
Data Mining Benchmarking Association
DMBA Data Mining Benchmarking Association (DMBA ™) is currently a free association of companies and organizations with data mining organizations. DMBA conducts benchmarking studies to identify practices that improve the overall operations of the members.
The Data Mining Group
The Data Mining Group The Data Mining Group is a consortium of companies and organizations developing standards for statistical and data mining models, has rolled out Version 4.0 of its Predictive Model Markup Language (PMML).
Royal Statistical Society
The Royal Statistical Society is an international membership organisation with members in over 50 countries worldwide, promoting public understanding of statistics and providing professional support to users of statistics and statisticians.American Statistical Association
The American Statistical Association, a scientific and educational society providing members and the public with information about statistics, and serving statisticians, quantitative scientists, and users of statistics across a wealth of academic areas and applications.