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Recent News Items for...
Data Mining, Text Analysis, BI and Big Data
ARF Names First Female Chair
20/9/18
In the US, the Advertising Research Foundation has named Levi Strauss exec Barbara Murrer as Chairperson of its Board. She is the first female marketer to hold the position in the ARF's 82-year history and the first person to be based on the West Coast. More.
dunnhumby Partners with Retail Scenario Tester VST
20/9/18
In London, shopper data science firm dunnhumby has partnered with retail scenario testing firm Virtual Store Trials (VST), to help clients with areas including shelf layout, signage, pricing and promotions. More.
Cheil Europe Restructures with Data-led CX Focus
20/9/18
In London, marcoms business Cheil Europe its relaunching its agency model, with a focus on customer experience (CX) and the launch of five data-driven disciplines and divisions. More.
MRT is sponsored by:
Trade Associations - Data Mining, Text Analysis, BI and Big Data
Plus Guidelines and Standards
ASC (The Association for Survey Computing)
The ASC is closely linked with the Market Research Society and the Royal Statistical Society. It is the world’s leading society for the advancement of knowledge in software and technology for research surveys and statistics. Web site: www.asc.org.uk
Data Mining Benchmarking Association
DMBA Data Mining Benchmarking Association (DMBA ™) is currently a free association of companies and organizations with data mining organizations. DMBA conducts benchmarking studies to identify practices that improve the overall operations of the members.
The Data Mining Group
The Data Mining Group The Data Mining Group is a consortium of companies and organizations developing standards for statistical and data mining models, has rolled out Version 4.0 of its Predictive Model Markup Language (PMML).
Royal Statistical Society
The Royal Statistical Society is an international membership organisation with members in over 50 countries worldwide, promoting public understanding of statistics and providing professional support to users of statistics and statisticians.American Statistical Association
The American Statistical Association, a scientific and educational society providing members and the public with information about statistics, and serving statisticians, quantitative scientists, and users of statistics across a wealth of academic areas and applications.