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Behavioural Ad Targeting - Co-creation - Custom Panels and Communities - Data Mining, Text Mining and BI Tools - DIY Survey Software Gaming - Mobile Surveys and Monitoring - Neuromarketing and Eyetracking - Online Panels - Outsourcing and Offshoring
Presentation and Reporting Software - Sample Providers - Segmentation and Modelling - Social Media Monitoring
Web Traffic Monitoring

Behavioural Ad Targeting

An Innovation in Digital Advertising Self-Regulation by Nick Stringer Director of Regulatory Affairs, Internet Advertising Bureau (IAB)

Hi I’m a Consumer; Let Me Tell You Something About Myself! by Carola Verschoor, Managing Director, BrainJuicer Netherlands

Rewards for Good Behaviour by Nick Stringer Director of Regulatory Affairs, Internet Advertising Bureau (IAB)

Co-creation

Co-creation: evolution or revolution? by Dr Nick Coates - Research Director, Promise

Custom Panels

Let's play nice with Marketing by Mike Hall, Partner, Development at Verve.

How About MRFOC? by Charles Pearson, co-founder & Managing Director, EasyInsites.

Tidal Change or Tsunami? Vision Critical's CEO Angus Reid on how technology is changing everything in Market Research.

Innocence and Experience by Mike Hall, Partner, Development at Verve.

Data Mining, Text Mining and BI Tools

Drowning in Data by John Owen of QSR International

DIY Survey Software

One Size Fits Many by Sascha Theismann, MD Surveypark, Globalpark

Power to the People by Andrew Jeavons - EVP, Survey Analytics

Man Up! The Trojans are at the Gate by Jerome Sopocko - Founder, Askia

Gaming

Putting Analytics at the Heart of Game Monetization by Mark Robinson of GamesAnalytics

Game Theory turning surveys into games by Jon Puleston of GMI Interactive

If it moves..... by Bruce Friend and Nick Williams of Ipsos OTX MediaCT

Mobile Surveys and Monitoring

Mobile Advertising Makes a Move - Ed Kershaw of Nielsen on a new level of engagement.

How to make a Big Brand App not suck - Stephen King explains how not to make crApps.

Mobile Advertising Effectiveness InsightExpress Director Joy Liuzzo presents a primer

Can't Keep Still by Nielsen Mobile's European Director Edward Kershaw.

Fear The One Star by Mob4Hire.com CEO, Stephen King.

Free Range Research InsightExpress Direct

Neuromarketing and Eyetracking

Post Rational - The role of neuroscience in probing our illogical choices Ian Addie, Innovation Director, Nunwood

Dr A K Pradeep's The Buying Brain Reviewed by Teresa Lynch

Scientific Enough? - Nick Thomas

Neuromarketing Health Warning - Siemon Scammel-Katz, Founder, TNS Magasin

Two Things I Love About Eye Tracking - Robert Stevens, Director - Bunnyfoot

Applying Science to Business - Dr. Carl Marci, CEO Innerscope Research

The 'Aha!' Moment NeuroFocus Founder Dr. A.K. Pradeep on why one letter and three numbers are critical to marketing success.

Online Panels

Plenty more fish in the sea? by David Day - Global CEO, Lightspeed Research

Online Research in the Middle East and North Africa by Tamara Deprez - Head of Y! Maktoob Research and Marouane Sanhaji Panel Manager Y! Maktoob Research

Survey Design: Back to Basics? by Chris Dubreuil - VP Client Development, UK, Research Now

Online’s Balancing Act by David Day - Global CEO, Lightspeed Research

Outsourcing and Offshoring

Past and Future: What has happened and is yet to happen on MRO Maturity by Palanivel Kuppusamy - Co-Founder, Dexterity.

Scribe to Poet: How the KPO market is changing by Sunil Mirani - Co-Founder, Ugam Solutions.

Market Research and the Musk Deer by Palanivel Kuppusamy - Co-Founder, Dexterity.

Bridge Over Troubled Water? by Sunil Mirani - Co-Founder, Ugam Solutions.

Presentation and Reporting Software

The Bionic Researcher - The effective integration of manpower and technology. by Benjamin Rietti - CEO, E-Tabs Limited.

Sushi versus Fine Dining experience by Chris Forbes - Co-founder, Research Reporter.

Dispelling the myth – Report Automation is only for trackers by Benjamin Rietti - CEO, E-Tabs Limited.

RIP ppt? by Tariq Mirza - Business Development Director, Intellex Dynamic Reporting.

Sample Providers

Will the real Arthur please stand up? by Richard Thornton - Managing Director of Cint.

Who’s Been a Bad Respondent? by Pete Cape - Global Knowledge Director, Survey Sampling International.

It’s more than just a popularity contest by Richard Thornton - Managing Director of Cint.

Segmentation and Modelling

Non compensatory choices: ...or do as I say, not as I do by Jeremy Griffiths - Director of Marketing Sciences, Maritz.

Hyper-personalization - a gift for researchers? (even if Greeks can't bear it) by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.

Data Mining for Market Research Projects by Dr Kurt Pflughoeft - SVP of Marketing Sciences, MarketProbe.

Market Segmentation: what to look for in your prospective partner agency by Jeremy Griffiths - Director of Marketing Sciences, Maritz.

All Mixed Up by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.

Using the Random Forests Techniques to Expand Key Driver Analysis by Dr Kurt Pflughoeft - SVP of Marketing Sciences, MarketProbe.

Market Segmentation: Best practices and keys to success by Jeremy Griffiths - Director of Marketing Sciences, Maritz.

A Modal Model of Mums by Bryan Urbick - CEO & President, Consumer Knowledge Centre Ltd.

Social Media Monitoring

Ethics and Social Media Research by Peter Milla - Information Technology and Privacy Consultant

Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity

Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch

Are you listening? by A J Johnson - Vice President, Ipsos Open Thinking Exchange

Web Traffic Monitoring

Rebooting the Online Ad Metric - by Matthew Dodd - VP Research & Analytics, EMEA, Nielsen Online.

Measuring Your Digital Marketing Campaign - by Jascha Kaykas-Wolff - VP of Marketing, Webtrends.

The Dawn of Hybrid Audience Measurement by Dr. Magid Abraham - President and CEO of comScore.