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Who to contact?
Janice Lai
500 Frank W. Burr Blvd. Suite 5
Teaneck, NJ 07666

Perception Research Services

Since 1972, Perception Research Services (PRS) has specialized in consumer research to help marketers connect with shoppers and close sales.

Today, we annually conduct over 800 custom studies worldwide to guide, assess and improve packaging and shopper marketing efforts, including qualitative research, on-shelf assessments, in-store, online and in-home studies.

With our unmatched experience and proprietary tools (including PRS Eye-Tracking), PRS delivers the vital insights and expertise you need to 'win at retail'.

Recent News: DRNO (Daily Research News Online)

What we do...
This mission statement implies several important points regarding our focus, our scope and approach to consumer research: Our Focus is Upon Helping Our Clients 'Win at Retail'.

Our commitment goes beyond assessing individual marketing efforts (packaging, signage, etc.). We provide a comprehensive understanding of the full in-store shopping experience (decision hierarchies, key drivers, etc.) and optimize a brand's full in-store presence (category management, planograms/shelving, merchandising, product assortment, etc.).

Our Scope is Global
All PRS services - including qualitative research, store-based studies and quantitative survey research ("qualification") - can be implemented globally, using consistent methodologies (including PRS Eye-Tracking). We deliver both client service and specialized expertise on a global level, through our regional offices in the U.S., Geneva (Switzerland), London (United Kingdom) and Singapore.

Our Deliverable is Guidance & Insight (Not Data)
We are fully committed to serving as a partner and advisor to our clients, rather than being a data provider. Across all studies, we draw upon our unmatched experience and expertise - and our unique research methodologies - to provide analysis and diagnostic insight to marketers, researchers, and packaging designers.

Our Graphics Studio
PRS' in-house studio (unique for a research firm) assures quality and accuracy of stimuli for PRS studies via high-quality product photography, realistic graphic rendering of shelf planograms and high-resolution, large-scale color-accurate prints. PRS regularly produces study stimuli at rates well below those of external studios.

Number of employees: 100-199