Market Research in Asia   China Hong Kong India Indonesia Japan Korea Malaysia Philippines Singapore Taiwan Thailand HONG KONG - 2004 ESOMAR Industry Study MR turnover US $69 million MR turnover as % of GDP 0.04% MR industry growth, 2003-2004 12.2% (Asia Pacific: 5.2%; World: 5%) Regional ranking (based on turnover for Asia Pacific countries) 8 Global ranking (based on turnover) 31 MR spend per capita US $9.76 MR spend as as proportion of ad spend 1.4% [Source: 2004 ESOMAR Industry Study] Growth of the Hong Kong MR market was more than double the region’s average in 2004, and MR spend per capita is a healthy $9.76 - the highest in Asia after Japan and Singapore. However, MR spend as a proportion of ad spend is just 1.4% - one of the smallest proportions in the region. This compares with a figure of between 5% and 10% in most rich industrialised countries - showing the potential for growth of the MR industry as the market matures. Trade bodies The Marketing Research Society of Hong Kong