| INDONESIA
- 2004 ESOMAR Industry
Study |
| MR
turnover |
US
$22 million |
| MR
turnover as % of
GDP |
0.01%
|
| MR
industry growth,
2003-2004 |
3.5% (Asia Pacific:
5.2%; World: 5%) |
Regional
ranking
(based
on turnover for Asia
Pacific countries) |
13 |
| Global
ranking (based
on turnover) |
44 |
| MR
spend per capita
|
US
$0.10 |
| MR
spend as as proportion
of ad spend |
0.7% |
| [Source:
2004 ESOMAR Industry
Study] |
Growth of the Indonesian MR market is lower than the average for the region, and MR spend per capita is an almost negligible $0.10 - around 1% of spend in Singapore and Hong Kong. MR spend as a proportion of ad spend is just 0.7% - one of the lowest figures for Asia.
Trade body
|
