| MALAYSIA
|
| MR
turnover |
US $34 million |
| MR
turnover as % of
GDP |
0.03% |
| MR
industry growth,
2003-2004 |
7.7% (Asia Pacific:
5.2%; World: 5%) |
Regional
ranking
(based
on turnover for Asia
Pacific countries) |
11 |
| Global
ranking (based
on turnover) |
41 |
| MR
spend per capita
|
US
$1.40 |
| MR
spend as as proportion
of ad spend |
2.9% |
| [Source:
2004 ESOMAR Industry
Study] |
Growth of the MR market in Malaysia is higher than the average for the region, and other figures suggest there is still plenty of room for further growth.
MR spend per capita is a very small $1.40. This compares with $10.62 in Singapore, $9.76 in Hong Kong, and $40 in the UK. MR spend as a proportion of ad spend is just 2.9% - compared with 5% and 10% in most rich industrialised countries, and as much as 15.1% in France and 12.8% in Sweden.
Trade body
|
