Market Research in Asia   China Hong Kong India Indonesia Japan Korea Malaysia Philippines Singapore Taiwan Thailand INDIA - 2004 ESOMAR Industry Study MR turnover US $72 million MR turnover as % of GDP 0.01% MR industry growth, 2003-2004 6% (Asia Pacific: 5.2%; World: 5%) Regional ranking (based on turnover for Asia Pacific countries) 7 Global ranking (based on turnover) 30 MR spend per capita US $0.07 MR spend as as proportion of ad spend 2.7% [Source: 2004 ESOMAR Industry Study] The Indian MR market grew at slightly higher rate than the average for the region in 2004, and there is clearly potential for a great deal of growth in the future. MR spend per capita is a tiny $0.07 - compared with $10.62 in Singapore, and $40 in the UK. MR spend as a proportion of ad spend is just 2.7% - compared with 5% and 10% in most rich industrialised countries, and as much as 15.1% in France and 12.8% in Sweden. Both figures show the potential for MR growth in India. Trade bodies The Market Research Society of India