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US-based social media analytics firm NetBase has expanded in to Europe with the opening of offices in London, Paris and Heidelberg; all led by Jose Puyol who currently serves as VP and General Manager of the firm's Agency and Digital Practice. More
In the US, social media analytics firm NetBase has integrated Facebook topic data into its platform, to help marketers uncover new opportunities for engaging with social media audiences. More
Social media analytics specialist NetBase has appointed Paige Leidig as CMO and Dave Pefley as CFO; and opened a new HQ in Santa Clara, CA. Pefley replaces Bob Pape, who is retiring. More
US-based social media analytics firm NetBase has launched a new tool called 'Audience 3D' (A3D), which combines Twitter audience data with the firm's language technology to help brands better engage with their fans and expand their follower base. More
In the US, social media analytics company NetBase has added a feature called Audience Fingerprints to its core product, to help brands and agencies uncover audience insights for use in personalized marketing campaigns. More
US-based social media analytics firm NetBase has added 'PowerTags' and 'Sentiment Classification' tools to its platform, to enable clients to assign meaning and tailor analysis of their customers' social media data. More
US social media analytics firm NetBase has secured an additional $9m for its Series E round of funding, adding to the $24m it secured last month. More
Social media analytics firm NetBase has completed a $24m round of Series E financing, which it will use to continue its innovation program and global expansion, and to develop key alliances. More
Social media analytics company NetBase has introduced a new approach called 'Audience Marketing with micro[at]scale', segmenting and then targeting consumers based on their social media interactions and profile. More
Social media analytics firm NetBase has completed a new $15.2m round of funding, which it will use for company expansion and to bring 'more innovative' social media monitoring and analysis products to market. More
Social media intelligence specialist NetBase has raised $9m in financing, completing the Series C funding it announced last summer. The cash will be used to expand the firm's sales and services globally. More
Social media intelligence specialist NetBase has secured an $18.1m investment for use in global expansion and enhancement of its services. More
Social media intelligence specialist NetBase has launched a new monitoring solution to help clients understand consumer opinions and track product campaigns and competitors in real-time. More
GfK Custom Research North America has partnered with social media insight and analysis firm NetBase to provide an enhanced online conversation tracking and sentiment analysis service to GfK's clients. More
In the US, JD Power and Associates has signed agreements with social media technology firms Clarabridge and NetBase to expand and enhance its digital research capabilities. More
NetBase - which creates tools to measure consumer opinion and behavior in social media - has joined forces with netnographer Professor Robert Kozinets to develop an online community through which market researchers can discuss and share best practices around measuring online buzz. More
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