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Synovate China Launches eNation Omnibus

Synovate China has launched a bi-monthly online omnibus to offer clients access to Chinese consumers' tastes, habits and attitudes. More

Synovate Restructures and Promotes in Asia

Synovate is restructuring its Asian business with future growth in mind. To support the changes, in August the firm will be making a number of senior promotions in China, North Asia, South Asia and Korea. More

Synovate Expands Again in China

Synovate has announced a sixth office for its China business, this one in Hangzhou, in the process taking over a local supplier, Chun Qiu, whose staff will now work for Synovate. More

Synovate's Passport to the Chinese Travel Market

Synovate has released the first results of its new syndicated Passport study of travel behaviour in mainland China, which it says is set to become the world's largest outbound travel market. The study reveals that most travel is still taking place close to home, and says the time is ripe for international travel marketing. More

McKinsey Veteran Joins Synovate

Synovate has appointed Mike Sherman in the newly-created role of Executive Director - Consumer Insights, with a special focus on the Hong Kong, Mainland China and Korea markets. More

Asia Pacific Appointment at Synovate

Synovate has announced the appointment of Larry Wu as Director in the Asia Pacific region. Mr Wu will report to Darryl Andrew, MD of Synovate China. His role will involve regional account management as well as strategic management within Synovate's business in China. More

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