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'China's Twitter' Unveils TV Impact Partnership

Chinese microblogging service Weibo has announced a partnership with Kantar-backed TV and radio audience measurement firm CSM Media Research, to develop a system for evaluating the impact of social media on TV audiences. More

CSM Wins Hong Kong TV Contract

CSM Media Research, a joint venture between TNS and Chinese agency CTR Market Research, has won the Hong Kong TV audience measurement (TAM) contract. The contract comes at an important time, with Hong Kong gearing up to transfer to terrestrial digital TV transmissions in 2007. More

Chan To Revitalise Hong Kong TV Ratings

CSM Media Research has appointed T.S. Chan as MD of its Hong Kong business. Chan will be responsible for setting up and maintaining the TV Rating operation in Hong Kong SAR, and will also act as the Deputy MD for CSM China. More

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