What do companies mean by insight? How does it differ from traditional MR outputs? And how can researchers ensure they are recognised for providing it? All these questions - and more - were addressed in the Association of Users of Research Agencies (AURA) panel discussion at yesterday's Insight Show in London. More
Less than three months after the demise of UK agency Strategic Research, its co-founders Steve Wills and Sally Webb have launched a new agency, Customer Insight Solutions (CIS), to continue both their research / consultancy and promotion of their IBEX benchmarking tool. More
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