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Firms Roll Out Pharma Analysis Tool

Pharma specialist J&D Associates and AdSAM Marketing have launched a quantitative message optimization tool, which links emotional modeling with intent to prescribe. More

Partners to Offer Oncology Tracking Solution

UK-based pharma decision support consultancy J&D Associates has partnered with GfK's oncology subsidiary GfK Research Matters to market the former's EQM platform for use with the latter's tracking data. More

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