Rakuten Insight Targets Americas Growth

Rakuten Insight Global has appointed SSI and Dynata veteran Steve Lonergan as Regional Head Americas, responsible for spearheading operations and driving sales growth in the region.

The firm was established in 1997 as AIP Corporation and became part of Tokyo-based conglomerate the Rakuten Group in 2014. Rakuten Insight operates its own research panel focusing on twelve countries and regions in Asia & the US, with access to a panel network covering 60 countries and regions.

Lonergan brings more than two decades of MR industry experience, most recently from Dynata where he was VP of Sales. He joined SSI as a Project Manager in 2003, rising to VP Sales by the time of its merger with ResearchNow to form Dynata.

Adam Birss, Executive Officer at Rakuten Insight, says of the hire: 'We are thrilled to welcome Steve to the Rakuten Insight Global family. His extensive expertise aligns perfectly with our strategic vision of expanding our presence in the Americas region and providing our clients with a reliable one-stop online data solution for Asia, US & Beyond'.

Web site: https://insight.rakuten.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.