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Millward Brown's digital practice Dynamic Logic is working with its parent firm to launch FanIndex - a system for measuring the impact of brand pages across social media. More
In the US, Millward Brown and its digital unit Dynamic Logic have partnered with Kantar sister-firm Cymfony, to integrate analysis of discussions on social media sites, blogs and message forums into their suite of digital, media and marketing solutions. More
In the US, Millward Brown-owned digital ad effectiveness specialist Dynamic Logic and online data collection firm Safecount have partnered to provide an overview of the brand impact of ads running on publishers' sites. More
Millward Brown owned Dynamic Logic yesterday announced the appointment of Jean Robinson as President. Ms Robinson joined the company in 2002 as Chief Financial Officer, where she managed the financial, legal, human resources, and administrative departments. More
Millward Brown has opened a new office in central Chicago for itself and its division, Dynamic Logic. Senior VP Brian James, who previously worked out of Millward Brown's Naperville, IL, head office, will head the MB team in the new location, while MD Chris Borchert will lead the Dynamic Logic group. More
Millward Brown and Dynamic Logic - the online research company it acquired earlier this year - are launching a new online copy testing tool, called DigitalLink. The jointly developed product is designed to evaluate the effectiveness of online ads before they are launched. More
US-based IT publisher TechTarget has launched 'TargetROI: Brand' - an online program that measures the effects of online ads on brand awareness. The measurements are based on surveys conducted in collaboration with MR firm Dynamic Logic, which also provides benchmark data for comparison. More
Millward Brown has announced the acquisition of Dynamic Logic, a US agency known for its online advertising and marketing campaign evaluation, and for cross media measurement. The two have worked together in a strategic partnership for the last two years. More
US agency Dynamic Logic has launched a Creative PreTest(TM) product for online ads. The product promises advertisers, agencies and publishers an understanding of the relative strengths and weaknesses of online ads, helping to identify the most effective creative executions and fine tune copy. More
Dynamic Logic has named a senior researcher from Yahoo! as its new VP product development. Ken Mallon was Director of Research and Analytic Products at the Internet giant. More
US agency Dynamic Logic has launched AdIndex Sponsorship, a new product designed to help advertisers measure the effectiveness of sponsorship initiatives that aim to link a brand to a particular activity, event or content. More
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