Millward Brown has announced the acquisition of Dynamic Logic, a US agency known for its online advertising and marketing campaign evaluation, and for cross media measurement. The two have worked together in a strategic partnership for the last two years.
Dynamic Logic is headquartered in New York City and employs 65, with offices in Chicago, San Francisco, Los Angeles, and London. Its three main product areas are: AdIndex(r) to measure online advertising, CrossMedia Research(tm) for multimedia campaigns and MarketNorms(r), an advertising effectiveness database.
Nick Nyhan, who founded the company in 1999, will remain as President of Dynamic Logic, and of sister company Ronit Aviv, CTO, and will now report to MB's North American CEO Mary Ann Packo.
MB already has several specialized practices in the US, including full-service qual firm Greenfield Consulting Group, consulting and modeling specialist MaPS, TGI provider KMR and Millward Brown Multicultural, Media, Optimor and Precis.
The two companies' interactive products and services will be combined to create a comprehensive product suite to help clients design and assess integrated marketing efforts. Packo says MB are 'thrilled to be joining forces with the talented research team at Dynamic Logic to help our clients successfully market their brands in the new multimedia world'.
Millward Brown is part of Kantar, within the WPP group, and is online at www.millwardbrown.com . Dynamic Logic's home page can be found at www.dynamiclogic.com
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.