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Ipsos ASIIdigital - a global practice within the group's ad research division ASI - has created a new platform for ad effectiveness testing on mobile devices. More
Ad research specialist Ipsos ASI has launched a New York-based global practice to help marketers and advertisers better understand the future of digital advertising. The new 'Ipsos ASI Digital' division will be led by former Ipsos Open Thinking Exchange SVP Jim Forrest. More
Ipsos has announced a restructure of its ASI advertising division in the Asia Pacific region. Kym Penhall is promoted to MD of the region, while Great China MD Javier Calvar adds new responsibilities, and Peter Fairbrother and Keith Spencer also take up new roles. More
In the US, ad pre-testing specialist Ipsos ASI has promoted Rob Mooth to lead its relationship with his former employer Procter and Gamble in North America. More
In the US, ad pre-testing specialist Ipsos ASI has introduced a tool to measure the impact and effectiveness of digital advertising. More
Ipsos ASI's Peter Haslett has moved from Canada, where he was President and MD, to take up the role of UK Chairman. He will take responsibility for building the advertising research firm's UK and global presence. More
Ipsos ASI has this week announced that Lana Busignani has been promoted to President, Ipsos ASI North America West, and Pam Maltby to the equivalent position for the East. More
Ipsos announced yesterday that it has acquired Camelford Graham, a Toronto-based company that specialises in qualitative research, and focuses on the FMCG, pharmaceuticals, and financial services sectors. More
Ipsos has appointed Maria Philips as VP of Tracking & Equity in its advertising research division Ipsos-ASI. Philips joins from Lightspeed Research, where she was National Account Director. More
Advertising research specialist Ipsos ASI has appointed Jacquie Matthews as Senior Vice President of Creative Development, based in Toronto. Matthews joins from Millward Brown, where she was VP of Client Services. More
The Oscars ceremony is considered the second largest network television buying opportunity of the year among US advertisers, second only to the Super Bowl – but advertising recall is lower and viewing behaviour rather different, according to advertising researchers Ipsos-ASI. More
Ipsos-ASI in the US has recently taken on three new senior executives as the agency expands further. More
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