New Leader for TNS InfoSys

TNS Media Research in the US has appointed Anne Drake, formerly of Mediamark Research, as VP for InfoSys Sales & Marketing. She will be responsible for overseeing the introduction and operation of InfoSys, the company's TV and Radio audience analysis software.

Drake has 14 years' experience in development, sales and analysis of syndicated advertising and media research. At Mediamark Research Inc (MRI), she was Senior VP for Agency/ Advertiser Sales and Third Party Ventures, and developed innovations in licensing, product development and sales management.

Speaking of Drake's appointment, George Shababb, COO at TNS Media Research, said: 'As TNS continues to make great strides in TV audience measurement, the introduction of InfoSys will play an important role by enabling users to analyse data in far greater depth. Anne's proven track record in the media research space will be an invaluable asset in supporting TNS' growth in this field.'

The company is online at www.tns-global.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

• Mediamark Research Inc
• All news