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GfK Combines US Healthcare Units

In the US, GfK has consolidated its three healthcare market research operations – GfK Market Measures, GfK Strategic Marketing and GfK V2 – into one entity called GfK Healthcare, which will provide health care manufacturers with access to a global single resource. More

V2 GfK Launches Remote Groups Service

US pharmaceutical researcher V2 GfK has announced the launch of QuickGroups(tm), an interactive remote solution for focus group research. The service claims to offer fast-turnaround focus group results for time-pressed decisions without travelling to research facilities but without sacrificing quality. More

V2 Aims High, Recruits Four

Pharma agency V2 GfK has appointed four new staff including Senior Consultants and a Director of Business Development. The firm, which claims to conduct more qualitative research with physicians and patients than any other in the world, now aims to recruit one experienced researcher a month. More

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