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Former IAB Chief Guy Phillipson Joins iCrossing

Former IAB Chief Executive Guy Phillipson has been hired by digital marketing agency and online buzz measurement specialist iCrossing, for the role of UK Chairman. More

iCrossing Names UK CEO

In London, digital marketing agency and online buzz measurement specialist iCrossing has promoted Chief Strategy Officer Mark Iremonger to the role of UK CEO, replacing Paul Doleman who is leaving the business. More

iCrossing Names New CEO

US digital marketing agency and online buzz measurement specialist iCrossing has appointed ad agency veteran Nick Brien as Chief Executive Officer, replacing Brian Powley who is leaving to pursue 'other business interests'. More

iCrossing Launches Segment-based Content Service

US digital marketing agency and online buzz measurement specialist iCrossing has introduced an online tool called Responsive Audience Intelligence (ResponsiveAi), to deliver contextually relevant content based on anonymous audience data. More

iCrossing Hires Analytics Head

In the US, digital marketing agency and online buzz measurement specialist iCrossing has appointed former Amazon.com exec Doug Bryan as Vice President leading its Analytics team. More

Hearst Pays $325m for iCrossing

Digital marketing agency and online buzz measurement specialist iCrossing has been acquired by media and marketing giant Hearst Corporation in a deal valued at $325m. More

Senior Hire for Online Measurement Firm

Search engine marketing specialist icrossing has appointed a Director of Analytics. Maura Lewis is a veteran of AOL, AdKnowledge, and iTraffic who has helped in the development and launch of several leading online measurement techniques. More

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