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Catalina Launches Campaign ROI Evaluation Tool

In the US, point-of-sale data giant Catalina has launched a marketing planning app, which taps into insights from 260 million shopper IDs and sixteen billion shopper transactions to help CPG brands and retailers understand their marketing campaign return on investment (ROI). More

Catalina Promotes for Chief Data Officer Role

In the US, point-of-sale data giant Catalina has promoted Dak Liyanearachchi to the role of Chief Data Officer, overseeing its Insights and Analytics division and the use of its database of shopper purchase history for behavioral insight. More

Catalina Buys Digital Coupons Firm Cellfire

In the US, point-of-sale data giant Catalina has acquired digital coupons specialist Cellfire, with the aim of developing personalized offers for shoppers. Terms of the deal were not disclosed. More

Catalina Sold to Investment Firm Berkshire Partners

Boston-based investment company Berkshire Partners is to acquire majority control of point-of-sale data giant Catalina from Hellman & Friedman, which will remain a 'significant investor' in the firm. Terms of the deal were not disclosed. More

New Catalina Suitor Trumps ValueAct Bid

Catalina Marketing has agreed to be acquired by private equity investment firm Hellman & Friedman for $32.50 per share in cash. The agreement means the termination of an earlier deal with its major shareholder ValueAct Capital, which in consequence will receive an $8.4m fee. More

ValueAct to Buy Catalina and Take it Private

Major shareholder ValueAct Capital is on course to take consumer behavior and direct marketing firm Catalina Marketing Corporation private, in an all-cash transaction valued at $1.7 billion. More

Catalina Considers Sale

In the US, behavior-based targeting specialist Catalina Marketing Corporation is inviting approaches from potential buyers, following an unsolicited expression of interest from a third party private equity firm. More

comScore to Work with Catalina

Behavior-based marketing specialist Catalina Marketing Corporation has announced a partnership with comScore Networks to offer clients its Behavior Activated Research® (BAR®) solution. More

IRI's Kuehnle Joins Catalina

Catalina Marketing Corporation has announced the appointment of Edward Kuehnle, 50, as Executive VP and President of its Marketing Services division. Kuehnle joins from IRI North America where he was Group President. More

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