comScore to Work with Catalina

Behavior-based marketing specialist Catalina Marketing Corporation has announced a partnership with comScore Networks to offer clients its Behavior Activated Research(r) (BAR(r)) solution.

According to comScore Chairman Gian Fulgoni, 'BAR(r) will allow us to effectively pre-qualify and reach potential research participants based on their actual in-store purchase behavior, and deliver a personalized survey invitation. We are very excited to be offering such an innovative product'. Catalina CEO Dick Buell comments 'comScore's deep CPG industry knowledge and market research expertise makes it an ideal partner for Catalina's BAR(r) technology'.

Catalina will continue to offer packaged goods manufacturers its New Product Response SystemSM (NPRS), which uses a combination of behavioral and attitudinal data to optimize new product launches.

The companies are online at www.comscore.com and www.catalinamarketing.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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