Former Greenfield CEO Joins Hansa

In the US, Hansa Marketing Services (HMS) USA has appointed former Greenfield Online CEO Rudy Nadilo as Head of Marketing Communication Services. The firm has also hired Roy Wollen as Head of Customer Engagement and Advanced Data Analytics Services.

HMS is part of the global R K SWAMY|HANSA Group, which along with its US-based sister company Hansa GCR, offers market research, advanced analytics, modeling and customer engagement, creative communication services, interactive, CRM design & list compilation, brand creation and design and HR communication.

Nadilo's 30-year career spans marketing research, packaged goods, advertising and product management. Most recently, he worked as President of marketing consultancy Efficient Resources, before which he was a Consultant at IT firm CPM Braxis and CEO at location technology specialist geoVue.

From 1997 to 2001, he was CEO of Greenfield Online, and for the previous ten years, he held various senior positions at Information Resources Inc (IRI). His expertise spans online marketing research, consumer panel behavioral information, database marketing, the use of retail scanner information to support the marketing services industry, and the application of computer technology in these fields.

Wollen previously worked for Direct Marketing Technology and its parent company Experian for 13 years. Before this, he worked for Bloomingdale's, Hewlett-Packard, and Ogilvy & Mather. In addition, Wollen is an adjunct Professor at DePaul University and has authored a book on database marketing.

'I'm delighted to welcome Roy and Rudy to Hansa Marketing Services,' said President Jeff Stewart, to whom the pair will report. 'Both have unique and diverse backgrounds, which coupled with their deep marketing roots and understanding will be an invaluable asset in this long-term effort.'

Web site: www.hansa-marketing.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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