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Mickey Mouse Money? $4m for Analytics Firm Sometrics

US-based Sometrics - which combines social analytics with targeted ad serving capabilities - has closed a Series B round of funding led by Walt Disney company Steamboat Ventures, which takes its name from the classic early cartoon. More

Sometrics Debuts Brand Perception Tool

In the US, social network analytics firm Sometrics has unveiled new rich media ad units which the firm says provide advertisers with detailed intelligence about audiences and their attitudes towards the brand. More

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