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Marketing analytics provider MarketShare has appointed former GroupM Business Science CEO Steve Simpson as EVP of Global Accounts and Strategic Growth, based in London. More
In the US, cross-media analytics firm MarketShare has closed a $32m 'follow-on' investment from Elevation Partners, whose MD and co-founder is U2 front man Bono. More
US-based behavioral targeting specialist [x+1] has partnered with analytics firm MarketShare to help marketers optimise their mix of offline and online media. More
In the US, marketing analytics provider MarketShare has hired former IBM strategist Jeanette Carlsson as EVP and Managing Director/EMEA, while Yahoo! Japan's ex-VP of Marketing Shigeyuki Tomomatsu joins as EVP and Managing Director/Japan. More
Marketing analytics firm MarketShare has acquired MarketingNPV, a provider of measurement solutions and tools, with the aim of offering marketers an 'end to end' analytics and metrics solution. More
In the US, analytics firm MarketShare has partnered with digital measurement specialist comScore to add the latter's search, display, mobile and video data to its modeling capabilities. More
US-based analytics firm MarketShare has teamed up with Japanese ad agency Hakuhodo to offer marketing effectiveness solutions to clients in Japan and other key Asian markets. More
US-based marketing analytics firm MarketShare Partners (MSP) has acquired JovianDATA, a marketing business intelligence and data analytics technology firm which has offices in San Jose, CA and Bangalore, India. Financial terms were not disclosed. More
US companies continue to demand more accountability from their senior marketing executives and marketing departments, according to a survey conducted by MarketShare Partners (MSP) for Forbes Insights. More
Marketing analytics firm MarketShare Partners (MSP) has teamed up with marcoms agency Ogilvy & Mather (O&M) to broaden the services currently offered by O&M's in-house analytics team. More
LA-based marketing sciences firm MarketShare Partners (MSP) has appointed CBS's Chief Research Officer David Poltrack to its Board of Advisors. More
LA-based marketing sciences firm MarketShare Partners (MSP) has received funding from Elevation Partners, whose MD and co-founder is Bono, lead singer of the rock band U2. The investment figure was not disclosed. More
LA-based marketing sciences firm MarketShare Partners (MSP) has acquired econometric modeling firm Analytic Consulting Group (ACG) and appointed ACG's Founder Craig Stacey to its leadership team. Terms of the deal were not disclosed. More
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