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Los Angeles-based TV ad analytics specialist Ace Metrix has opened an office in Washington DC, where it has appointed industry veteran Mark Bryant as Vice President and General Manager of its new Politics & Advocacy practice. More
In the US, TV and video ad analytics specialist Ace Metrix has introduced a feature called the 'Ad Personality Profile', designed to uncover which creative characteristics of an advert are most influential. More
Real-time television analytics firm Ace Metrix has raised $8 million from investors including WPP, and says it will use the funds for expansion and product development. More
In the US, TV ad analytics specialist Ace Metrix has hired Jeffrey Stewart as Vice President of Operations, responsible for all research-related operations. More
TV ad analytics specialist Ace Metrix has hired former comScore EVP Jack Flanagan as Chief Revenue Officer. More
WPP Digital has made a 'strategic investment' in TV ad analytics specialist Ace Metrix in order to provide marketers with in-market TV ad performance metrics and insights. Terms were not disclosed. More
In the US, TV ad analytics specialist Ace Metrix has appointed former Yahoo! Chief of Insights Peter Daboll as CEO and Board member. More
US TV ad analytics firm Ace Metrix has completed a $6m B Round of financing, which it plans to use to expand sales and marketing of its online TV ad effectiveness measurement service. The new funding brings the company's total raised to $9m. More
In the US, TV ad effectiveness measurement firm Ace Metrix has introduced a pre-test platform for creative content, which measures how persuasive ads are and the engagement viewers have with them. More
US TV ad measurement firm Ace Metrix has launched a service to help advertisers and agencies measure the persuasiveness and watchability of their advertising. More
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