Ace Metrix Adds TV Ad Creative Measurement Tool

In the US, TV ad effectiveness measurement firm Ace Metrix has introduced a pre-test platform for creative content, which measures how persuasive ads are and the engagement viewers have with them.

The new 'Ace PreTest' solution provides ad analytics selected by demographic criteria, while its 'Ace Score' is calculated on raw data that measures both persuasion and 'watchability'.

This persuasion score is based on the interactivity of six data elements - desire, relevance, likeability, attention, information and change - and it automatically captures and analyzes these for each ad. Watchability measures the engagement a person has with an ad.

Other new components include an online dashboard which reports analytics and insight; and a tool to track real-time consumer commentary relating to specific creative.

In addition, the 'Ace Survey' module provides continuous online measurement of in-market TV ads.

'Now, with Ace PreTest, clients can add custom pre-testing of their ads, delivering tremendous value in the planning stages for any campaign,' said Steve Goldman, co-founder and CEO of Ace Metrix.

The Los Angeles-based firm is online at www.acemetrix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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