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New Siegel+Gale Tools Assess Brand Contribution

US-based brand strategy, design and experience firm Siegel+Gale has launched a range of Business Analytics and Insights services, promising clients 'richer and more rigorous data, insights and BI tools' for brand management. More

Siegel+Gale Expands Research Insights Practice

In the US, branding firm Siegel+Gale has appointed Brian Rafferty as Global Director, Customer Insights in New York, and Donna Thacher as Research Director in Los Angeles. More

Siegel+Gale Hires Bertelsen to Lead Research Practice

US-based branding firm Siegel+Gale has appointed Lisa Bertelsen as Global Director of its Research Insights practice. More

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