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Lyris Takes Majority Stake in Cogent Online

US-based online market specialist Lyris has acquired a majority stake in Sydney, Australia-based Cogent Online, which offers e-mail direct marketing, cost-per-response advertising, market research and behavioural analysis, and marketing technologies. Terms were not disclosed. More

Maasberg Replaces Rivera as Lyris CEO

US-based online market solution provider Lyris has appointed web analytics specialist Wolfgang Maasberg as President and Chief Executive Officer, replacing Luis Rivera who will continue to serve on the company's Board of Directors. More

Lyris Opens in Australia and Invests in Cogent

Online marketing specialist Lyris has opened two offices in Australia, and is making a 'strategic investment' in its partner Cogent to fuel growth in the country. More

Lyris Raises $6m to Fuel Expansion

US-based online marketing firm Lyris has raised $6m through the sale of its common stock to two existing shareholders. The firm intends to use the proceeds to reduce debt and fund its expansion plans. More

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