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Kinetic Social Secures $8m for Data-Led Platforms

Data-centric social media ad tech company Kinetic Social has raised $8m in a Series A round of financing, which it will use to extend products including its machine learning optimization engine and cross-channel analytics engine. More

Kinetic Rolls Out Aureus System in Malaysia

WPP's out-of-home media planning and buying firm Kinetic has launched its 'Aureus' planning and placement system in Malaysia, bringing together local market data, industry and proprietary research, and detailed inventory information. More

Kinetic Tests UK Advertising First

In the UK, Out of Home media specialist Kinetic and Outdoor media owner JCDecaux are launching the country's first Near Field Communication (NFC) initiative. The project will test the public's reaction to interactive posters in Reading, using QR codes and promising rapid data on response. More

Kinetic Forms Division to Unlock Consumer Data

Out-of-home (OoH) media agency Kinetic has formed a data consultancy division called Meta, to help clients 'unlock' and maximize the value of existing consumer information by linking data from a variety of locations and transaction types. More

New Kinetic Unit Looks into the Future

Out-of-home (OoH) media agency Kinetic has formed a new think tank which will explore the impact of changing consumer behaviour, technology and data on the future of communications and commerce. More

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