Kinetic Social Secures $8m for Data-Led Platforms

Data-centric social media ad tech company Kinetic Social has raised $8m in a Series A round of financing, which it will use to extend products including its machine learning optimization engine and cross-channel analytics engine.

New York-based Kinetic combines digital advertising expertise with an intelligent measurement, analysis and media optimization platform which integrates data from social media and proprietary sources. The firm has also developed a patent-pending statistical optimizer using advanced predictive modeling algorithms.

Series A financing was structured with a companion venture term debt facility provided by Gibraltar Business Capital, and equity financing provided by Blue Chip Venture Company. Kinetic Social is also considering several offers to expand its Series A transaction with additional equity capital.

Don Mathis (pictured), Kinetic's co-founder and CEO, comments: 'We are honored to partner with Blue Chip and equally proud that Gibraltar has significantly enhanced its investment in Kinetic based on our results. The people who make up Kinetic are an extraordinary crew, and we look forward to leveraging this robust capital base on behalf of our world-class client roster.'

Web site: www.kineticsocial.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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