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Converseon Adds to Social Media Tool

Social media specialist Converseon has released a new big data version of its social media intelligence application Conversus, for use in brand tracking, market mixed modeling, predictive analytics and other research purposes. More

Partners Link Social Media, Off-line Word of Mouth

Analytic Partners has teamed up with social media consultancy Converseon and word of mouth (WoM) research firm Keller Fay Group to launch a new solution called Integrated Social Exploration Modeling (ISEM), combining on- and off-line data and marketing mix modeling to assess the value of WoM. More

Converseon API Integrates Social Intelligence

Social media strategy and analytics firm Converseon has launched a text-based service called ConveyAPI, which uses natural language processing, statistical modelling and machine learning to enable users to integrate social intelligence data into their own applications. More

Converseon Hires Linguistics Expert

Natural language processing expert Jason Baldridge has joined social media agency Converseon as Senior Data Scientist, with a remit to help the firm develop conversation mining technologies. More

Converseon Buy is Major Boost for 'Miner'

Full service social media agency Converseon has acquired Social Graphiti, an analytics and marketing technology supplier focused on social media commerce; and will integrate it with social media analytics platform Conversation Miner. More

Scandinavian Launch for Converseon

US-based social media consultancy Converseon has expanded to the Nordic region with the opening of an office in Copenhagen, serving clients across Denmark, Sweden, Norway, Finland and Iceland. More

Converseon Hires Social Media SVP

Social media consultancy Converseon has hired former Publicis analytics veteran Mark Kovscek for the new position of Senior Vice President of Enterprise Analytics, drawing consumer and brand insights from the firm's social media intelligence solutions. More

Social Media Tracking Partnership for China

Social media consultancy Converseon has announced a strategic partnership with Chinese social media intelligence provider CIC to integrate monitoring and conversation mining products. More

Converseon Adds Twitter Firehose to Chat Analysis Tool

In the US, social media consultancy Coverseon has released an update of Conversation Monitor; its social media monitoring platform which now offers access to Twitter Firehose - or approximately 90 million tweets per day. More

Partners Combine Social Media and Offline W-o-M

In the US, social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have partnered to create CHORUS - a tool which fuses social media listening and analysis with offline word-of-mouth tracking. More

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