Follow DRNO on...
WPP-owned media agency network Mindshare has partnered with video big data analytics startup Vidooly, to co-create and launch a platform called 'Kyve' for advertisers to track online video viewing in India. More
WPP-owned media agency network Mindshare has appointed former Nielsen EVP Cheryl Idell to run its West Coast operations. More
In the US, audience measurement specialist Tru Optik has partnered with WPP-owned media agency Mindshare to break down TV and movie content into behavior-based 'micro-genre' graphs, and help firms target consumers with relevant content. More
WPP division Mindshare is rolling out its Shop+ real-time retail data unit globally. The unit works with a range of methods from beacons in physical stores to real-time response technologies used by online retailers. More
WPP media agency Mindshare North America has launched a tool called Counting Words, which examines online consumer conversations on a brand-by-brand basis via a visual dashboard, in order to explore the relationships of target words and messages with brands within a category. More
WPP-owned media agency Mindshare APAC has launched a regional team called FAST, to provide services to brands looking to make sense of their marcoms data. More
WPP-owned media agency Mindshare has partnered with beacon technology firm Footmarks to improve how retail consumers are targeted on their mobile devices across Southeast Asia. More
WPP division Mindshare has announced an exclusive partnership with big data specialist Crayon Data, whose systems will support its planning, insights and consultancy offerings, with particular emphasis on developing 'Adaptive Marketing'. More
US-based customer feedback specialist Mindshare Technologies has integrated its business with that of Canadian social media customer experience management (CEM) firm Empathica, which it acquired last year. The newly merged firm will be called InMoment. More
US-based customer feedback specialist Mindshare Technologies has set up a new office it describes as a 'Global Centre of Excellence' in Birmingham, UK, where it has appointed former GfK NOP exec Gary Topiol as Managing Director International. More
US-based customer feedback specialist Mindshare Technologies has hired former Omniture comms leader Kristi Knight for the new role of Chief Marketing Officer, leading the marketing team and guiding the direction of the company's global brand. More
US-based customer feedback specialist Mindshare Technologies has raised an undisclosed amount of new capital, and used it to fund the acquisition of Canadian social media customer experience management (CEM) firm Empathica. More
US-based customer feedback specialist Mindshare Technologies has appointed Marriott Vacations CEO Steve Weisz as Chairman of its Board of Trustees, replacing founder Rich Hanks who is stepping down to serve a three-year mission for his church. More
WPP's global media network Mindshare has launched a data-driven marketing intelligence platform called CORE, which combines its own media data and consumer insight capabilities with sources including Visible Measures, Nielsen, Acxiom and Adobe. More
US-based Mindshare Technologies has added QR (quick response) codes to its feedback management platform, to enable consumers to provide immediate feedback to a mobile-optimized survey through their smartphones and mobile devices. More
US-based customer feedback specialist Mindshare Technologies has closed a $20m investment deal, supporting its strategy of 'rapid growth through innovation and new product development'. More
US-based customer feedback specialist Mindshare Technologies has reported 33% revenue growth to $1.6m for the year 2010, and claims to be on target for 40% growth in 2011. More
US-based customer feedback firm Mindshare Technologies and Munich-based mystery shopping specialist International Service Check have partnered to launch a new venture called 'Fast Insight', which they plan to roll out across Europe and the Middle East. More
Register (free) for Daily Research News
REGISTER FOR NEWS EMAILS
To receive (free) news headlines by email, please register online
