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VivaKi China Taps Site Data for Audience Targeting

Publicis-owned digital intelligence network VivaKi China has partnered with web sites China Unicom, BabyTree and Alibaba, to access their data and provide an audience profiling / targeting service. More

Former VivaKi Leader Launches Marketing Consultancy

In Singapore, Bharad Ramesh, formerly SE Asian Head of Trading and Partnerships at Publicis digital intelligence network VivaKi, has left to form his own company. eMVC aims to help marketers get more from digital media. More

Visible Measures and Partners Launch Video Tool

US-based video analytics firm Visible Measures has partnered with Publicis agencies VivaKi and Starcom MediaVest Group (SMG) to develop Contagion, a platform for planning and measuring video campaigns. More

Autonomy for VivaKi Digital Network

Marcoms giant Publicis Groupe has spun off its VivaKi digital intelligence network as a separate business, with the aim of making its services available both to its own agencies and to external clients. More

VivaKi Nerve Center Adds comScore 'Viewability' Metrics

Publicis-owned R&D lab The VivaKi Nerve Center is to integrate a customised version of comScore's 'validated Campaign Essentials' (vCE) into its Audience on Demand (AOD) media buying practice, in order to deliver ad 'viewability' metrics to clients. More

VivaKi Partners with Russian Portal for Ad Targeting

Russian search engine Yandex and Publicis-owned digital marketing agency VivaKi have today launched a new tool for targeting online display ads: Digital Eye. The new product is based on Yandex's proprietary Crypta software and will only be available to VivaKi clients in Russia. More

VivaKi Fills Nerve Center Leadership Role

Publicis Groupe company VivaKi has named Kurt Unkel as President of its digital media and marketing solutions division Nerve Center, replacing the departing Curt Hecht. More

VivaKi Hires 'Audience on Demand' Team Leader

Publicis-owned digital marketing agency VivaKi has appointed Geoff Smith as Head of Activation for its dedicated R&D facility, the VivaKi Nerve Center (VNC), where he will lead the firm's Audience on Demand (AOD) team in the UK. More

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