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Canadian-owned market research and analytics firm Leger has upped its stake in remote, AI-driven advertising test platform CUBE AI to 51%, having been a minority shareholder since 2022. More
Canadian polling, MR and strategy firm Leger has appointed Adrian Bachmann as Associate Vice President, Consumer Insights for its new Central Canada division. More
Canadian polling, MR and strategy firm Leger has created three new geographical divisions: Western, Central and Eastern Canada. More
Canadian polling, MR and strategy firm Leger has promoted Dave Scholz to the role of Chief Strategy Officer, Sandie Sparkman to Chief Growth Officer, and Steve Perrone to Chief Technology Officer. The three now sit on the company's executive Board. More
Canadian polling, MR and strategy provider Leger has launched a research-driven digital performance agency called Leger DGTL, integrating its performance measurement agency Ressac in the process. More
Canadian polling, MR and strategy firm Leger has acquired US research company 360 Market Reach, which works across the CPG, retail, health and wellness, luxury and travel sectors. Terms of the deal have not been disclosed. More
Canadian polling, MR and strategy firm Leger has appointed long-time Ipsos exec Paul Lauzon as Senior Vice President in its Vancouver officer, with a focus on lottery and gaming research. More
Canadian polling, MR and strategy firm Leger has acquired a minority stake in Cube, which specializes in user experience (UX) and consumer neuroscience. Terms of the deal have not been disclosed. More
Canadian polling, MR and strategy provider Leger has appointed William Braün as Vice President, Customer Experience and Implementation Solutions, responsible for leading and managing the Leger CX division. More
Canadian polling, MR and strategy provider Leger has acquired Vancouver-based full-service MR agency Insights West for an undisclosed sum. More
Canadian polling, MR and strategy provider Leger has acquired digital activation and performance measurement agency Ressac, which specializes in media strategy and branded content activation. Terms of the deal have not been disclosed. More
In Philadelphia, USA, former LRW and Millward Brown VP Frank Chipman has joined Canada-based company Leger as Vice-President, Healthcare for the American office. More
Canadian polling, MR and strategy firm Leger has acquired SmartPoint Research, a Toronto-based firm specializing in the consumer and healthcare sectors. Terms of the deal have not been disclosed. More
Canadian polling, MR and strategy firm Leger has hired Jason Allsopp as Vice President of its Vancouver office, responsible for developing client accounts across British Columbia and expanding the firm's west coast presence. More
Canadian polling, MR and strategy firm Leger has appointed former NRG exec Heather Owen as Vice President of its Vancouver office and General Manager for Western Canada. More
Canadian polling, MR and strategy firm Leger has appointed client strategist Isabelle Blanchet as Vice President, Customer Experience, leading its Consulting Services division. More
Market research and analytics company Leger has acquired public sector and B2B research specialist National Research Group (NRG). Both firms are based in Canada, with NRG focused on the West of the country. More
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