Leger Buys Toronto's SmartPoint Research

Canadian polling, MR and strategy firm Leger has acquired SmartPoint Research, a Toronto-based firm specializing in the consumer and healthcare sectors. Terms of the deal have not been disclosed.

Founded in 2007, SmartPoint provides qual and quant services for research company clients in North America and internationally. The firm also provides recruitment for qualitative and sample for quantitative studies within the consumer and pharma space.

Leger says the deal will allow it to increase the size of its Leger Opinion (LEO) panel, which currently has more than 400,000 members; supplement its patient and healthcare professional panels; and broaden its healthcare research service offering. Sam Rai (pictured), the former owner and President of SmartPoint Research, now becomes Vice President, Leger Opinion.

Commenting on the deal, Rai said: 'I've always viewed Leger as a highly reputable market research firm which is results-driven and currently growing at an incredible speed. I'm thrilled to join the Leger Opinion team and look forward to sharing LEO's products and services with the global market, along with further expanding the team in Toronto'.

Web sites: www.leger360.com and www.smartpointresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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