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Cloud-based marketing platform Zeta Global has announced new AI-enabled features for marketers looking to improve results and upgrade the consumer experience. The new additions include forecasting, modeling and attribution capabilities, and a customer intelligence app. More
New York-based customer lifecycle marketing company Zeta Global has added new features to its Zeta Marketing Platform (ZMP), to predict the results of an individual ad or series of campaigns across all paid and owned channels, and to recommend target audiences based on intent. More
New York-based customer lifecycle marketing company Zeta Global has acquired ArcaMax, which develops and distributes interest-based newsletters to millions of subscribers. Terms of the deal were not disclosed. More
New York-based data-driven marketing tech firm Zeta Global has appointed former Merkle CTO Matthew Mobley as EVP of Technology Strategy. More
New York-based customer lifecycle marketing company Zeta has acquired digital survey platform Apptness for $41m. More
In New York, martech company Zeta has partnered with predictive consumer intelligence platform Adara, to provide the travel and hospitality sectors with individual-level insights through a newly created solution called the Traveler Data Cloud. More
NYC-based customer lifecycle marketing company Zeta Global has elected former NBA international marketing leader Jene Elzie to its Board of Directors. More
Data-driven marketing tech company Zeta Global Holdings Corp. has announced a multi-year partnership with veteran business data firm Dun & Bradstreet to combine consumer and business data in a single private data cloud. More
New York-based customer lifecycle marketing company Zeta Global has promoted Neej Gore to the role of Chief Data Officer, leading its global data and analytics strategy, and continuing the development of its identity graph. More
New York-based marketing tech company Zeta Global has launched a real-time analytics and insights solution called Opportunity Explorer, designed to help marketers identify, segment and act on business growth opportunities arising post-Covid. More
Customer lifecycle marketing tech firm Zeta Global has acquired audience engagement platform Disqus, for an undisclosed sum. More
In New York, data-driven marketing technology provider Zeta Global has acquired machine learning specialist Boomtrain for an undisclosed sum. More
New York-based data-driven marketing tech firm Zeta Interactive has raised $45m in new funding, which it will use to grow in the US, UK and internationally, while accelerating its acquisition strategy. More
Data-driven marketing tech firm Zeta Interactive has acquired Acxiom's cross-channel marketing solutions business Impact. Terms of the deal were not disclosed. More
In the US, big data analytics company Zeta Interactive has acquired eBay's Enterprise CRM division, with which it will extend and enhance its people-based marketing platform. Terms of the deal were not disclosed. More
Big data firm Zeta Interactive has closed a $125m round of financing, which it will use to expand its platform and its engineering and analytics team; grow its market in the US, UK and elsewhere; and accelerate its acquisition strategy. More
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