Fiftyfive5 Hires Performance Monitoring Lead

Australian insights consultancy Fiftyfive5 has hired former Edelman Intelligence exec Nick Williams, who relocates from the US to Australia to lead the firm's Performance Monitoring team.

Fiftyfive5 was launched in 2010 by three former Directors of The Leading Edge: Karen Phillips, Mark Sundquist and Darren Kemp. Last year, the firm merged with brand development and consumer insights agency GalKal.

Williams (pictured), who previously served as SVP Edelman intelligence in San Francisco, specializes in measurement strategy and data integration. Earlier, he was Director of Business Strategy at media and technology company Popsugar, where he uncovered client and product-specific insights using a wide range of first and third party data-sets, analytics tools and original research. Before this, he worked for Nike as Decision Science Director, leading the development of consumer data analytics, research and Insights into the firm's digital products; and he worked for Ipsos OTX as Director, Media & Entertainment Insights.

Commenting on the appointment, founding Partner Darren Kemp said: 'Nick will champion the next horizon of growth and innovation for our performance monitoring team. This part of our business continues to grow in double digits - and we now run more than 50 monitoring programs for clients in Australia and the region. We see significant opportunity to continue this momentum through a continued emphasis on innovation in integrated data analytics, powerful storytelling and creative data visualization, as well as leveraging new data sources to diagnose the why behind performance'.

Web site: www.fiftyfive5.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.