EyeSee Appoints US Business Development Director

In the US, behavioral research specialist EyeSee has appointed long-time PRS exec Heather Graham as Business Development Director.

EyeSee uses online eye tracking, facial coding, virtual shopping and surveys to measure the impact of shopper marketing, advertising, digital solutions and innovations. The firm is headquartered in Ghent, Belgium and New York, with offices also in Paris, London, Belgrade and Singapore, and an operations office in Mexico City. Last year, the company raised EUR 3m in a round of funding, for use in further international business expansion and technical innovation.

Graham (pictured) joins with more than two decades' MR experience, working for both agency- and client-side companies in the US and Singapore. For the past more than ten years, she worked for shopper insights agency PRS IN VIVO USA (now called Behaviorally), latterly as VP, Client Development and earlier as Senior Research Director. Prior to this she held senior MR roles at TNS and Hewlett-Packard.

Commenting on the appointment Oliver Tilleuil, founder and CEO, said: 'Aside from an impressive list of clients under her belt, Heather's contagious curiosity, drive to learn and go the extra mile to the optimal solution for clients made it clear to me that she would feel right at home within EyeSee'.

Web site: www.eyesee-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.