Behavioural research specialist EyeSee has opened a new sales office in Singapore and an operations office in Mexico City, following a year of record growth in 2020.
EyeSee uses online eye tracking, facial coding, virtual shopping and surveys to measure the impact of shopper marketing, advertising, digital solutions and innovations, and is headquartered in Ghent, Belgium and in New York, with offices also in Paris, London and Belgrade. The company raised EUR 300m in a round of funding last year, for use in further international business expansion and technical innovation.
Partner Joris De Bruyne says the company is 'following its clients' with the Singapore move, and believes innovative Asian markets provide 'the perfect fuel for [its] predictive and innovative research solutions'. The office will be led by Tom Vande Moortel (pictured top), a former Business Analyst and Associate at Kearney.
In Mexico Adolfo Chávez Terrazas (pictured below), formerly a researcher at Walmart, Colgate-Palmolive, Turner Media and Kantar, heads up operations as Country lead and Insights Director.
Web site: www.eyesee-research.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.