New Swiss, French and UK Leaders for PRS IN VIVO

Consumer and shopper insights agency PRS IN VIVO has appointed Nicole Duckworth as Managing Director in the UK and Clément Dargent as Managing Director in France, while promoting Olivier Bardin to the position of Head of Switzerland, VP Client Development.

Owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behaviour and influence consumer choices. Duckworth joins with more than 25 years' MR industry experience, the last thirteen spent at Kantar, where she served as Chief Operating Officer in the UK. Earlier she held insight and brand management positions at Heinz and Diageo, having begun her career at Retail Marketing In Store Services.

Dargent, who has nearly twenty years of client and agency experience, most recently served as Head of Marketing and Brand Insights at music streaming app Deezer. Before this he spent thirteen years at Ipsos, in both Paris and New York City, latterly serving as Head of Department, managing and developing a portfolio of CPG and OTC clients, having begun his career at Moët Hennessy. Bardin joined PRS IN VIVO in Geneva twelve years ago and most recently served as Research Director / Director, Client Development. He previously worked in London as a Consultant for TNS, SRE for Harris Interactive, and an Account Manager at GMI.

Commenting on the news, CEO Karen Gombault said: 'Nicole and Clément are both seasoned professionals, with a passion for clients, innovation, challenging the status quo, and spearheading change. Their arrival strengthens our team, our culture and our ability to drive future growth, joining Olivier's dedication to helping our clients grow'.

Web site: www.prs-invivo-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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