Behaviorally Names Brill as US MD

Consumer marketing consultancy Behaviorally has promoted Scott Brill to the role of Managing Director of its US business, bringing together its artificial intelligence and customer success work.

Behaviorally applies a digital-first approach to insights, a behavioral framework, AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior when making a purchase. Brill (pictured) joined in 2021 as Chief Commercial Officer, and most recently served as MD of the eFluence tech division. He previously spent more than twelve years at PRS IN VIVO, having begun his career at Perception Research Services.

Commenting on the news, Group President Crispin Beale said: 'I'm so pleased to announce Scott will be taking the helm to lead our US teams and a more active role in the global leadership team. Scott will be working directly with our teams in New Jersey, New York City, Chicago, and the West Coast across our growing client base. His extensive experience with global clients, success leading market development and research teams, and his expertise in AI technology, will truly allow us to fully embed and integrate technology that benefits our customers growth objectives.'

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.