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Welcome To Samoa
Country number
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Samoa

Samoa, officially the Independent State of Samoa (formerly known as Western Samoa), is a country governing the western part of the Samoan Islands archipelago in the South Pacific Ocean. See full country profile.

Latest Research News from Samoa

May 29
Big data analytics firm Kognitio has announced a partnership with data visualisation specialist Advanced Visual Systems, to open up advanced business intelligence, predictive analytics and next-generation decision support systems to corporate and OEM end-users. May 29 2012
May 29
Austin, TX-based online conversation specialist Bazaarvoice is to acquire San Francisco-based PowerReviews, which provides a social media platform for ratings and reviews, for around $152m in cash and stock. May 28 2012

Current jobs in South East Asia (6) including...

'Go Getter' - Boutique Agency, Singapore, $SG 8-11,000 per month plus additional benefits
- Jun 1 2012
Qualitative Principle Consultant, Singapore, $SG 10-12,000 per month
- Jun 1 2012
Asian Fieldwork Services Project Manager, Singapore, $ Competitive
- Jun 1 2012
Know of an MR agency based in Samoa? We don't - please get in touch

Fast Facts
Map of Samoa
GOVERNMENT: Democratic Republic
AREA: 2934 sq km
POPULATION: 179,186 (2006 census)
MAJOR LANGUAGE: Samoan, English

The Great Outdoors: The Samoans have a communal way of life with little privacy: an example of this are the traditional Samoan fales (houses) which are open with no walls, using blinds made of coconut palm fronds during the night or bad weather.

Rugby union is very popular in Samoa and the national team nicknamed the Manu Samoa, is consistently competitive against teams from vastly more populous nations. Samoa have competed at every Rugby World Cup since 1991, and have made the quarter finals in 1991, 1995 and the second round of the 1999 world cup.

A little More Knowledge?
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Samoa in Profile

Samoa, officially the Independent State of Samoa (formerly known as Western Samoa), is a country governing the western part of the Samoan Islands archipelago in the South Pacific Ocean.

The country is about halfway between Hawai'i and New Zealand in the Polynesian region of the Pacific Ocean. The two large islands of Upolu and Savai'i account for 99% of the total land area; there are eight small islets. The main island of Upolu is home to nearly three-quarters of Samoa's population.The country gained its independence from New Zealand on 1st January 1962.

Some Business and General Info

GDP: US$2047 (2007)

Religions approximately 77% rural, 23% urban. Samoa has a relatively young population with about 40% under 15 years of age and 18% aged 15-24.

Currency: Tala (WST)

Telephone Code: +685

Research Industry

We can find no evidence of a MR Association in Samoa. If we're wrong, please get in touch!

Overview of Trade and Industry

The economy of Samoa has traditionally been dependent on development aid, private family remittances from overseas, and agricultural exports. Only 12% of the total population in Samoa is engaged in formal paid employment. Two thirds of the labour force is absorbed by "subsistence" village agriculture, with the agricultural and fishing industries accounting for around 15% of GDP. Industry accounts for around 25% of GDP, with manufacturing dominated by a Japanese-owned company, Yazaki, which produces automobile electrical systems and is the largest single employer in Samoa. The service sector accounts for around 60% of GDP with tourism the largest single activity. Increased arrivals from New Zealand and Australia have contributed to the sector's 18% annual growth rate in the year ending April 2007.

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If you are a researcher based in Samoa, in whatever capacity, then we would love to hear from you!

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If you are a researcher in Samoa, in whatever capacity, then we would love to hear from you!