MRWho is the first supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession.
The recent 'Talent Magnet' competition sponsored by 'Research' magazine and Research International is yet another manifestation of researchers' worries about the industry's inability to attract the brightest and best graduates. But do we really have such a problem and if so is it one of image or is the reality enough to put them off? Our lead article looks at the whole issue, and 'Love and Hate' gives JREs' perspective on their life so far as researchers.
Also this month an interview with Paul Harris, former Chief Statistician of NOP, including his views on stats as a career, current developments and prospects for those pursuing this specialist route within MR.
MRWho has about 850 subscribers including a majority of the bosses of major UK agencies and around 300 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. This edition is for 'Late April' 2003, is no.13 and was published on 30/4/03 - we'll try to get a little earlier in the month for the May and subsequent issues. The Late April edition is available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too. There's no reason not to as it's free.
If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.