New Research Firm Targets Seniors and Health Care

In the US, market researcher Rob Hahn has launched his own agency - Strategic Market Solutions Group (SMSG) - to provide market research and sales management services focusing on the senior living and health care industries.

Hahn has more than 20 years' experience in market research and planning roles, and specializes in designing customer satisfaction assessment programs.

For the past five years, he was a Senior Market Research Analyst at Brookdale Senior Living, where he managed customer satisfaction and mystery shopping programs, and completed demographic studies for senior living communities. Before this, he held senior research positions in the publishing, insurance and healthcare sectors. He has an MBA with a concentration in Marketing from the University of Wisconsin-Milwaukee.

The new company will develop customized plans of research based upon individual client needs and includes sales management and strategy development in its offer.

Web site: www.smarketsolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.