Polish Novaction Launch for Ipsos

Ipsos Marketing in Poland has launched sales potential estimation tool 'NOVACTION NextGen' - billed as the first of its kind in the country.

The tool is part of a series designed to help clients build, maintain and develop brands at all stages of their lifecycle. Ipsos says its launch means that studies forecasting sales 'cease to be a luxury one can afford only when launching strategic innovations.'

NOVACTION NextGen can be used alongside other product research to forecast sales at any point, for example when when testing a concept or product, packaging or an ad; or together with tools such as Pack Evolution. It can also be used to repeatedly check potential, comparing potential as the product plan and promotional strategy evolve.

Ipsos in Poland is online at www.ipsos.pl .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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