In the UK, GfK NOP Media is launching a new panel of eight-to-fifteen-year-olds, 'rate it!', to offer better understanding of 'the next generation of media consumers'.
The panel of over 1,500 respondents in intended to help media owners, advertisers and agencies investigate 'who their consumers are, what they consume and why, and what they want from the media they use'.
rate it! will provide daily measurement of media consumption and weekly targeted surveys, and will give clients reports on usage and attitude for broadcast, print, online, movies, music, and gaming, plus benchmarking & comparison of results for each communication vehicle.
The company illustrates the multimedia world of the UK's youth with some key stats:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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