[x+1] Adds Audience Segmentation

Behavioral targeting firm [x+1] has introduced an updated version of its Site+1 web site targeting and personalization technology, which features audience segmentation modeling.

Site+1 offers each web site visitor an individualized experience, which enables brands to conduct targeted one-to-one performance marketing.

It can now be used to create simultaneous offer or page variables based on consumer data, online behaviour and responses.

The US-based firm's tools are powered by its patented Predictive Optimization Engine (POE), which uses mathematical models to make optimal segmentation and targeting decisions. POE analyzes visitor attributes and creates custom pages based on content.

Site+1 has recently been used by Delta Air Lines to drive the response rate for its online offer. 'Delta has personalized and targeted the Delta.com experience for the benefit of each visitor,' said David Skinner, [x+1]'s VP of Client Services. 'We look forward to continuing to innovate with Delta in creating great online customer experiences.'

Web site: www.xplusone.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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